About GreenSmart

About GreenSmart Sustainable Concepts

A New Company with Fresh Ideas to Preserve One of Earth’s Most Valuable Resources

Company Overview

What started in 2010 as a garage project to build a device to collect water for the vegetable and fruit garden from the shower evolved into an early pioneering effort into the world of water conservation and reuse.

By recognizing the lack of any specialized graywater diverters and by the encouragement from building officials, builders, and inspectors in both Israel and the US to develop compliant-listed diversion solutions for the water reuse industry at a time when water was not a concern, GreenSmart has developed tested, listed, compliant alternate non-potable water diversion solutions for both residential and commercial applications.

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Meet the Founder – Garry Sato

Garry Sato arrived on the door step of the Water Reuse Ecosystem with a indirect and varied background and credits. From rock & celebrity photographer, TV commercial advertisng director/camerman, big game long range & fly fisherman, food & wine taster, curious world wanderer, explorer of future trends, historical cultural culinary researcher, and serial tinkerer.

Family ties go back generations in agriculture, medicine, Asia, Europe, and the Middle East. College consisted of pre-med and commercial photography. Garry’s career started as a commercial photographer then transitioning on as a Director, Director of Photography, and executive producer of his own production company for many of the world fortune 500 companies doing their TV commercials.

The evolution to water conservation and re-use evolved from his experience creating visual effects concepts for his many beer and soft drink clients as well as his family’s background in agriculture.

Garry was asked to devise memorable, spectacular, eye-popping, appetizing liquid visuals that we all would still recognize over the last 30 years. Armed with his experience in channeling and diverting liquids, Garry built a shower water diverter in the garage for his wife to divert the water to their fruit and vegetable garden. This evolved into a new career of what is now become the Alternate Non Potable Water Source for Reuse industry, part of the world wide movement for water conservation.